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We all know that sleep is important, but we often forget the critical role it plays in our daily lives. Well, at IKEA we believe a great night’s sleep is the unsung hero of a great day to come. Telling the untold prequel to a well known fable, we show the nation how with just a little inspiration and a few clever ideas, they can turn their bedroom into a sleep sanctuary and turn tomorrow into an instant success. After all, Tomorrow Starts Tonight.


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The advert was directed by Sam Pilling
The Music is Witness The Fitness by Roots Manuva

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